On Thursday, May 29, CBS Sports locked down what it called a historic moment for American football fans: exclusive rights to stream England's Women's Super League to U.S. audiences for the next four years. Beginning with the 2026-27 season and running through 2029-30, the deal represents a watershed moment not just for the WSL, but for how North American viewers will experience the world's most competitive women's football league.
The stakes matter because the U.S. has been hungry for elite women's football. CBS will deliver 183 matches per season across multiple platforms — the bulk streaming on Paramount+, one match weekly on CBS Sports Network, and select fixtures on CBS Sports Golazo Network. Studio coverage will flow through the network's flagship women's football show Attacking Third, weaving the WSL into the fabric of American sports commentary.
What makes this moment particularly significant is the timing. The 2026-27 campaign marks the WSL's first season as a 14-team competition, expanded from 12 clubs. American fans are being invited not just to watch great football, but to witness a league growing and evolving in real time. The WSL described the deal as a "record U.S. agreement," though CBS and the league kept financial terms confidential. This isn't CBS's first dance with English women's football — the network carried the league during the 2023-24 campaign — but the length and scope of this four-year commitment signals something bolder.
For CBS Sports and Paramount+, the WSL completes a portfolio that already includes the NWSL, the Women's Champions League, and the Concacaf W Champions Cup. Stitch those competitions together, and you have something close to a one-stop shop for the women's game in North America. Fans no longer need to hunt across five different streaming services to follow the world's best players. A single subscription unlocks pathways to multiple leagues, multiple countries, multiple stories.
The deal was brokered by IMG, the WSL's international media rights representative. It arrives as the league consolidates its global standing. In October 2024, the WSL secured a separate five-year agreement with Sky Sports and the BBC in the U.K., a deal valued at £65 million ($87.3 million), which began with the 2025-26 season. Between these two major agreements, the WSL has established itself as a property too big and too valuable for the world's largest media markets to ignore.
What this means for American viewers is straightforward: the world's most talented women footballers — playing in the world's most competitive league — will be accessible to them week after week, season after season. The English Women's Super League has long been a destination for world-class talent. Now, for the first time, American audiences have a guaranteed pipeline to watch it unfold without scrambling for broadcast schedules or regional blackouts. The deal signals a quiet but unmistakable belief from one of North America's largest media companies that women's football isn't a niche, isn't a novelty, and isn't a passing trend. It's a fixture worth investing in, sustaining, and promoting at scale.