CBS Sports is bringing England's Women's Super League back to American living rooms after a two-year absence, securing exclusive broadcast rights for four seasons starting in 2026-27. The deal, which runs through the 2029-30 season, marks a significant vote of confidence in women's soccer at a time when viewership and investment in the sport continue to climb globally.
The Women's Super League has become a destination for world-class players, including several American internationals who have chosen to compete in English football's top tier. Sam Coffey and Emily Fox play for Arsenal, Naomi Girma also suits up for the Gunners, and Phallon Tullis-Joyce represents Manchester United. For American fans of these players and the league itself, CBS Sports' return means comprehensive coverage that was absent during ESPN's two-season tenure.
Under the new agreement, which was negotiated by IMG—the agency responsible for selling the WSL's international media rights—coverage will be distributed across multiple platforms. Paramount+, CBS's streaming service, will carry all 183 matches each season, ensuring that every game is accessible to subscribers. CBS Sports Network will broadcast one match per week on traditional television, while select fixtures will appear on the CBS Sports Golazo Network platform. This multi-platform approach reflects how broadcast strategy has evolved to meet audiences wherever they prefer to watch.
The four-year commitment represents a boost for the WSL at a particularly expansive moment. The league will grow from 12 to 14 teams beginning next season, reflecting growing investment and interest in women's professional soccer. Zarah Al-Kudcy, the WSL Football's chief revenue officer, expressed enthusiasm about the partnership, saying the breadth of CBS's women's football rights demonstrates their genuine commitment to the game. That commitment extends beyond the WSL—CBS also holds domestic rights to the National Women's Soccer League, broadcasts the UEFA Women's Champions League, and recently secured exclusive English-language rights to all women's competitions organized by Concacaf.
The American market represents one of the world's largest for women's soccer, making the four-year deal a significant commercial win for the league as it competes for viewership and sponsorship dollars. For nearly two decades, the US women's national team has been among the most dominant forces in international soccer, cultivating a fanbase that naturally extends to club competition. That domestic appetite for women's soccer, combined with the presence of American players in the WSL, creates a compelling viewing proposition.
CBS last aired the WSL in 2023-24, and the network's return signals confidence in the property's growth trajectory. The deal also underscores the WSL's positioning within global women's football—a league that attracts top talent from across the world and provides a platform for athletes to compete at the highest level. With guaranteed media coverage secured for the next four years, the league can focus on strengthening its teams, developing young players, and continuing to capture audiences on both sides of the Atlantic.