Research by Indiana University reveals that periodic corporate donations shape consumer trust more effectively than lump-sum gifts.
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How the timing of corporate donations shapes consumer trust
$1,000 Weekly For 52 Weeks Periodic donation schedule
$52,000 At Once Lump-sum comparison
Higher Authenticity With Periodic Giving Consumer perception shift
Indiana University Kelley School Of Business Research institution
$52,000 Either Way total donation equivalence
Higher Consumer Trust Vs. Lump-Sum weekly donation frequency impact