CBS Sports has secured the exclusive US broadcast rights to England's Women's Super League through 2030, a four-year deal that represents a four-fold revenue increase and marks a watershed moment for women's soccer on American television. Beginning next season, 183 matches will stream live on Paramount+, with one game per week airing on CBS Sports Network's linear channel, plus selected matches available free on CBS Sports Golazo Network.
The arrangement, brokered by IMG, signals a dramatic shift in how women's soccer reaches US audiences and underscores the growing commercial viability of the sport. For context: ESPN held the broadcast rights for just the past two seasons, stepping in with last-minute deals ahead of the 2024/25 and 2025/26 campaigns. The WSL now has a stable, long-term partner with genuine resources and reach, providing the league and its teams with the certainty and financial security that come from planning years in advance.
The timing matters deeply. Several major US national team players compete in the WSL, while the league is home to global stars and most of England's Uefa Women's Euro 2025 winning squad. Arsenal, Chelsea, and Manchester United anchor the competition, giving it instant credibility and a global fanbase. Yet broadcasting deals alone don't determine audience growth—platform choice does. Paramount+ has positioned itself as arguably the most consequential soccer streaming service in the United States, particularly for women's football. It already carries shared NWSL rights alongside ESPN, Amazon Prime Video, Ion Television, and Victory+, and will have exclusive access to the Uefa Women's Champions League next season. The WSL addition ensures Paramount+ has women's soccer content available year-round, at multiple times of day thanks to time zone differences between the UK and US.
The broader portfolio—which includes the men's Uefa Champions League, Italian Serie A, Scottish Professional Football League, and Concacaf competitions—positions the platform to capitalize on sustained interest in soccer as major tournaments approach. The men's World Cup comes to North America this cycle, and the 2027 Fifa Women's World Cup will be held in Brazil. The USA is expected to be awarded hosting rights for the 2031 women's tournament alongside Costa Rica, Jamaica, and Mexico. Paramount's investment in WSL looks like a strategic bet that women's soccer will continue expanding as a revenue stream and audience draw.
Domestically, the WSL's value is already reflected in its UK deals. Sky Sports and the BBC have committed UK£65 million (approximately US$87.2 million) annually through 2027. Internationally, the league struck 13 new media agreements this season with broadcasters including Stan Sport, Movistar, Fox, and BeIN Sports, signaling strong global appetite.
For the WSL and its teams, this deal amounts to more than revenue growth—it's validation. A four-year commitment from a major American media company with genuine soccer ambitions creates stability for clubs and players to plan long-term. It also ensures that English women's football reaches millions of American soccer fans integrated into Paramount+'s ecosystem. The streaming wars have finally discovered women's soccer as a legitimate fixture of their strategy, not a secondary option.