A Massachusetts ice cream truck vendor gave free ice cream to a crying child who couldn't not pay, sparking a viral response and $20,000 in donations for free treats all summer.
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Mutual Aid Mutual Aid Society
Free Ice Cream Gift for One Child Prompts Donations to Fund Free Sweets For All Kids the Entire Summer

$20,000 Total donations
9 Million Video views
All Kids All Summer Free icecream for
9 Million Video Views 9M views
20,000 In Donations $20K raised