A skin cancer prevention campaign called "If You Could See UV" uses striking visual metaphors to help young adults understand UV radiation risks. By making UV radiation visible and tangible, the campaign successfully motivates protective behaviors li
← News
Activist Victories Activist Victories Power
Sun safety ad balancing visuals and messaging gets young people to listen
If You Could See UV Campaign name
Young Adults Target audience
Visual Metaphor Of UV Primary approach
Increased Skin Protection Key outcome
Increased Sun Protection outcome
Visual Metaphor approach
Fear-Based Messaging primary driver